有哪些信誉好的足球投注网站Four-view Analysis of the Perceived Organisational Changes Required to Implement Micro-blogging During Product Conceptualisation for Capturing Consumer Conversations.pdfVIP
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Four-view Analysis of the Perceived Organisational Changes Required to Implement Micro-blogging During Product Conceptualisation for Capturing Consumer Conversations.pdf
Available online at
ScienceDirect
Procedia CIRP 56 (2016) 434 – 439
9th International Conference on Digital Enterprise Technology - DET 2016 – “Intelligent Manufacturing in the Knowledge Economy Era
Four-view analysis of the perceived organisational changes required to implement micro-blogging during product conceptualisation for capturing
consumer conversations
Richard David Evansa*, Mohammed El Sourib, Gangfeng Wangc and Joseph Paul Zammitb
aUniversity of Westminster, 35 Marylebone Road, London NW1 5LS, United Kingdom bUniversity of Greenwich, Central Avenue, Chatham Maritime ME4 4TB, United Kingdom
cChang’an University, Xi’an 710064, China * Corresponding author. Tel.: +44 0203 5066680. E-mail address: R.Evans@westminster.ac.uk
Abstract
Global manufacturing output continues to grow, creating the need for the development of new products and innovative enhancements to existing ranges. With the advancement of consumer social media sites, such as Facebook and T, companies today are able to search for and utilise knowledge shared in online consumer conversations. Product designers may benefit from these discussions, which often focus on concerns, new ideas and/or product enhancements, thereby enriching the innovative process of New Product Development (NPD). The Web 2.0-based activity of micro-blogging has been researched widely, with scholars identifying both benefits and weaknesses for its use in general business activities. However, its application, particularly for capturing online consumer conversations for product conceptualisation and idea generation, is limited and rarely acknowledged. This paper aims to address this deficiency in literature, extending the previous research of Evans et al. [1], by examining how micro-blogging sites may be utilised during the product conceptualisation phase of NPD to capture consumer knowledge from micro-blogged conversations. Through the conduction of a face-to-face dual-moderated focus group, with fifteen employees of a smal
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