第六单元 企业战略评估与选择.pptVIP

* * * * * * * * * * Copyright 2007 Prentice Hall Ch 6 -* Competitive Profiles The directional vector may be located in the lower-right quadrant, indicating that the firm who has financial problem competes in an unstable but growing industry, should focus on strengthening its finance by taking advantage the industry growth Backward, forward, and horizontal integration; Market penetration; market development; product development; and joint venture Copyright 2007 Prentice Hall Ch 6 -* ＋1 ＋2 ＋3 ＋4 ＋5 ＋6 －1 －2 －3 Copyright 2007 Prentice Hall Ch 6 -* BCG Matrix Boston Consulting Group Matrix Enhances multi-divisional firm in formulating strategies Autonomous divisions = business portfolio Divisions may compete in different industries Focus on market-share position industry growth rate Copyright 2007 Prentice Hall Ch 6 -* BCG Matrix Relative Market Share Position Ratio of a division’s own market share in an industry to the market share held by the largest rival firm in that industry Copyright 2007 Prentice Hall Ch 6 -* BCG Matrix Dogs IV Cash Cows III Question Marks I Stars II Relative Market Share Position High 1.0 Medium .50 Low 0.0 Industry Sales Growth Rate High +20 Low -20 Medium 0 Copyright 2007 Prentice Hall Ch 6 -* BCG Matrix Question Marks Low relative market share – compete in high-growth industry Cash needs are high Cash generation is low Decision to strengthen (intensive strategies) or divest Copyright 2007 Prentice Hall Ch 6 -* BCG Matrix Stars High relative market share and high growth rate Best long-run opportunities for growth profitability Substantial investment to maintain or strengthen dominant position Integration strategies, intensive strategies, joint ventures Copyright 2007 Prentice Hall Ch 6 -* BCG Matrix Cash Cows High relative market share, competes in low-growth industry Generate cash in excess of their needs Milked for other purposes Maintain strong position as long as possible Product development, concentric diversificati