毕业论文（报告）“互联网+”自媒体时代 广州传统.docxVIP

摘要 互联网成为了新时代最热词汇之一，然而互联网不但改变了人们的生活方式，传统的企业也因互联网的发展有了新的发展和机遇，在新的机遇推动下，“互联网+”应运而生。本文通过分析新时代互联网发展与广州传统文化的现状，分析由传统传播模式转变成新时代下自媒体环境的发展，通过与新的传播手段和传播模式相结合，使广州传统文化得到更好的发展机遇。实证分析发现，在“互联网+”推动下，广州传统文化发展能够更加年轻化，而且能够得到传承与发扬。关键词：互联网+；自媒体；广州传统文化； Abstract The Internet has become one of the hottest words in the new era. However, the Internet has changed peoples life style, the traditional enterprise also because of the development of the Internet has been a new development and opportunity, in the new opportunity to promote, Internet + came into being. By analyzing the current situation of Internet development and traditional culture in Guangzhou. This paper analyzes the development of the Self media environment in the new era from the traditional mode of communication, and through the combination of new communication means and communication mode, so that the traditional culture of Guangzhou is better. Empirical analysis found that in the Internet + to promote the development of traditional culture in Guangzhou can be more young, and can be passed on and carry forward.Key words: Internet+; Self media; Guangzhou traditional culture目录一、绪论·································1 (一）前言·······························1 （二）研究背景····························1 （三）研究问题····························2 （四）名词释义····························3文献回顾·····························4 （一）实证部分—对于影响传统文化发展的因素的分析··4 （二）理论部分——基于自媒体的传播理论研究······5研究设计······························9研究发现·····························10 （一）不同年龄段的人群接收信息渠道不同·········10 （二）分析适应不同环境的传播手段·············12 （三）广州传统文化的转型···················13 （四）广州政府对文化建设的扶持···············13结论································14研究反思·····························15参考文献································16致谢信··································17图目录图一：2005年至2013年互联网用户群调查···········2图二：“互联网+”自媒体环境下的传播方式··········10表目录表一：综合比较“互联网+”与自媒体对广州传统文化发展研究方向与内容····························6一、绪论（一）前言 广州是一座有2200多年悠久历史的文化名城，是国务院公布的中国第一批历史文化名城之一，二千多年来一直都是华南地区的政治、经济与文化的中心。从秦朝开始，广州一直是郡治、州治、府治的行政中心。广州