EnglishforIntlBusinessCommunication.pptVIP

English for Int’l Business Communication Practice makes it perfect! Unit One Function of a business letter: (1)????????? to ask for or to convey information (2)????????? to make or to accept an offer (3)???to deal with matters concerning negotiation of business Three C principles: (1) Clearness (2)Conciseness (3) Courtesy ? Layout of Business Letters 1.?? The Letter-head: 2.?? The Date: 12th October, 2005 or 12 October 2005 March 25, 2005 3.?? Inside Name and Address The Sales Manager The Hercules Engineering Co., Ltd. Brazennose Street Manchester M60 8AS England Courtesy titles: Mr. 先生 Mrs. （for mistress） for a married woman Miss. for an unmarried woman Ms. for all women, married or unmarried Messrs. (abbreviated from the French Messieurs) as the plural form of Mr. is used only for companies or firms, the names of which include a personal element, e.g. Messrs. J. Harvey Co. Messrs. MacDonald Evans Mmes. 1.?? The Salutation: Dear Sir, or Dear Sirs Gentlemen (in USA) Dear Madam or Sir 1.?? The Message: (a)?????????? What is your aim in writing this letter? (b)????????? What is the best way to go about it? In a language easily understood: a.)Write simply, clearly, courteously, grammatically, and to the point; b)Paragraph correctly, confining each paragraph to one topic; c )Avoid stereotyped phrases and commercial jargon 1.?? The Complimentary Close Yours faithfully Yours sincerely Yours truly Sincerely yours Best regards! The Signature For attention of …. ATTN. Postscript: P.S. 8. References: Your ref: Our ref: Indented/ blocked 1.?? If a letter is ambiguous , it will cause trouble to both sides ,and further exchange of letters for explanation will become inevitable, thus time will be lost, to avoid ambiguity, it is essential to make sure that your letter is so clear that it cannot be misunderstood. Key to Exercises: 1.?? The functions of a business letter are(1) to as