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WELCOME 崔梦瑶 0134286 肖招兰 0134288 杨霞 0134290 XIAOMI VS HUAWEI 2010,April → 2015，November China more than 10 countries 50million more than 1000 billion Xiaomisuccess 1 leader and team 2 product 3 marketing/ promotion Leijun CEO of Xiaomi Leijun’s work experience 2010； founded xiaomi technology company 1991: founded Sanse company with classmates 2007: resigned and became a angel invester.（天使投资人） 1992---1998 worked for Kingsoft company as manager in Zhuhai Beijing and so on 2000--2007 worked as CEO of Kingsoft company（金山软件） The excellent development team of Xiaomi Lei Jun,founder,president and CEO of Xiaomi;president of Kingsoft Lin Bin，the former engineering of Google,vice President of the China academy Zhou Guangping,the former senior director of MOTOROLA Beijing rd center Huang Jiangji,the former director of engineering development of Microsoft China academy Hong Feng,the former senior product manager of Google China Liu De,the former director of the university of Beijing science and technology Li Wanqiang,the former design director of Kingsoft 年轻 平等 开放 信任 price:low price 1999 product：high configuration with fashion style marketing：cooperation with microblog Xiaomis strategy hungry marketing strategy(饥饿营销）: refers?to?a?kind?of?marketing?strategy?where?the?commodity?provider ?reduces?production?in?order?to?create?demand。 产品发布→消费等待→销售抢购→全线缺货→销售抢购→ 全线缺货 HuaWei Technologies Co., Ltd. (corporation limited) ShenZhen , China Basic Information Company name: Huawei Time of founding: 1987 Headquarters site: Shenzhen China Bussiness scope: radio,microelectronics,communication The company properties: private enterprise Company slogan: rich peoples communication and life Turnover: $460billion(2014) Staff count: 150000(2013) Important person:President: Ren Zhengfei Chairman: Sun