TheIntegrationofNewsroomsShouldOnlineandPrint.pptVIP

The Integration of Newsrooms: Should Online and Print Newsrooms Merge? Integration allows The New York Times to focus on enriching content without consideration of platform The platform agnostic approach has allowed online-only content to flourish Since integration, NYT has been able to focus on: Blogging Online Video Podcasting Vertical content enhancement MYTimes (in development) NYT consistently aims to engage sophisticated users, blogs are one more way to accomplish this goal Blogs help to facilitate conversations on NYT as well as link users to conversations on the greater Web Blogs adhere to the same standards of journalistic integrity as the rest of the Site Blogs compliment on-going feature categories as well as discrete events Current feature blogs include: The Walk-Through DealBook The Pour Diner’s Journal Many more to come… The New York Times is looking to seamlessly integrate video production into the newsroom workflow Embedded players on the home page, section fronts and article pages drive viewership The new ‘Video’ tab gives video a persistent presence throughout the site Video production and distribution is a joint effort between the paper, the website and the broadcast group Podcasting is another natural extension into the multimedia space and another vehicle meet user’s needs The New York Times offers an ambitious menu of original podcasts 18 are currently available NYT Front Page routinely ranks among iTunes top 10 podcasts Podcasting is a joint effort between the paper, the website and the radio group NYT seeks to aggressively pursue leadership positions in key vertical categories Digital innovation with the backing of the newsroom means NYT can grow content verticals into comprehensive online destinations Key Editorial Verticals Classified Verticals Real Estate Jobs Autos Other Vertical Areas TimesSelect Previously at The New York Times, New York Times Digital operated as its own entity Following integration, New York Tim