国内知名在线代理商——携程旅行网的发展历程和现状分析.docVIP

摘　　要 携程旅行网是中国最成功的旅游电子商务企业之一，其发展模式的转型值得关注。近年来，国内外的学者都从不同的角度对在线旅游代理商阐述了自己的观点，非常值得借鉴。但是多数理论成果都是从宏观的角度去认识整个行业。在具体到携程旅行网的研究中，也大多数将携程网与其他电子商务网站进行横向对比，很少有关注携程网自身在经营上的纵向变化。 本文集中阐述了携程网从在线旅游代理商到一站式旅游服务提供商的转型，围绕携程网发展的新旧模式做了相应的分析，剖析了携程旅行网的发展现状，讨论了携程网发展新型模式的必要性和紧迫性，就携程网的新型发展模式提出了个人的看法，并探究了发展新型模式所应该采取的策略。 本文系运用规范研究方法进行的专题研究。全文分四个部分：第一部分，是文章的绪论，介绍了选题的背景和意义，对国内外关于在线旅游代理商的发展研究作了简单的综述；第二部分，简要介绍了国内外在线旅游代理上的发展状况并对其发展趋势作了预测；第三部分，集中介绍了携程的发展概况及其旧发展模式；最后一部分是对携程网新发展模式的研究和讨论。 本文主要创新体现在研究内容上，将携程网的前后发展模式纵向研究，并简单结合产业链的知识，起到了拓展研究领域的作用。 关键词：在线旅游代理商 携程网 发展模式 旅游全产业链 Abstract Ctrip is one of the most successful tourism electronic commerce enterprises in China; it is worth to pay close attention to the transformation of its development mode. In recent years, domestic and foreign scholars expound their views about online travel agents from different angles and they are well worth using for reference. But most of the theoretical results are made to understand the whole industry from the macroscopic angle. In the specific study to Ctrip, almost all scholars have Ctrip comparded with other e-commerce sites. There are few focus on Ctrips own longitudinal changes in operation. This article focus on Ctrip is mainly about its transformation from online travel agencies to the one-stop travel service provider and will make the corresponding analysis around the old and new development model of Ctrip. And this paper analyzes the current situation of the development of Ctrip, in addition, it will discusse the necessity and urgency of the new development model of Ctrip,point out my personal view, and explore what strategies should be taken. This paper uses normative research methods. This article is divided into four parts: the first part is the introduction of the article, which introduces the selected topic background and significance, the related research has made in the simple review; The second part briefly introduces the development status on both domestic and foreign online travel agents and its develop