乡村旅游创业计划书.doc

乡村旅游创业计划书 商业计划书范例 房市健康有限责任公司 商业计划书 前沿，房地产市场已经进入特殊时期，如何保值增值、实现效用最大化，成为摆在当前突出位置的大事。 房健康有限责任公司着眼于当前经济现实，对商业地产、旅游地产，特别是三线城市最具生态潜力市场的打造。 特整理了一份符合当下实际情况的商业计划书，仅供参考。 目 录 1．项目摘要····································· ·2 1.1公司概况······································· ·2 1.2市场分析······································· ·2 1.3公司财务·········································3 1.4组织人力资源·····································3 2．项目背景·······································3 3．组织及战略···································· 4 3.1公司概述···········································4 3.2 总体战略···········································4 3.3公司使命···········································4 3.4公司宗旨···········································4 3.5发展战略···········································4 3.5.1初期战略·········································5 3.5.2中期战略·········································5 3.5.3长期战略·········································5 4．项目概况······································· 5 5．市场分析········································6 5.1市场环境分析·································6 5.1.1综合环境分析································6 5.1.2竞争环境分析································7 5.2消费者行为分析································7 5.2.1消费者心理需求······························8 5.2.2消费者心理习惯······························8 5.2.3消费者决策因素分析··························9 5.3产品竞争力分析································10 6．战略定位···································11 6.1市场定位·······································11 6.1.1空间市场定位··································11 6.1.2目标客户定位··································11 6.2产品定位·······································12 6.2.1形象定位·····································12 6.2.2功能定位·····································12 6.2.3传播定位·····································12 7．市场营销····································12 7.1目标市场········································12 7.2产品分析········································13 7.3价格分析········································13 7.4市场推广