[NBA赛事旅游经济效应研究.docxVIP

NBA赛事旅游经济效应研究旅游与酒店管理本科 姓名：朱逸聪 学号：17820102200860摘 要体育赛事已经渗透到全社会的每一个角落，并且在潜意识里改变着人们的生活方式。NBA作为全球知名的篮球界最高的职业联赛，开展NBA旅游赛事有着非常好的前景和经济效应。第一部分为绪论,主要讲述选题思路及研究背景,国内外在体育赛事旅游方面的研究，然后通过体育赛事的研究引出NBA赛事旅游研究在明确理论及现实意义后,为本文提出研究方向。第二部分为旅行社如何开展NBA赛事旅游线路及相关概念界定，旅游线路开发是根据游客的市场需求再结合旅游资源的实际情况来开展的，为旅游这设计一条包括正常旅游过程中的所有内容的路线。然后分析NBA赛事旅游线路开发集中模式，专项型开发模式、组合型开发模式、附带型开发模式。第三部分为旅行社开辟NBA赛事旅游条件，分别通过服务基础设施方面、旅游购物、饮食和交通等旅游必须考虑的条件进行了分析了和了解。最后对NBA赛事的经济属性做了简要的介绍。第四部分为旅行社开展NBA赛事旅游发展的简易，分析了NBA赛事旅游开展的问题并给出了改进建议，主要是注重产业结构调整，人才培养问题，和市场推广，市场是NBA赛事旅游能不能得到推广的重中之重。最后是本文结论关键词：NBA 旅游赛事 经济效应ABSTRACTSporting events has penetrated into every corner of society as a whole , and in the subconscious change peoples way of life. NBA basketball circles as the worlds most famous professional league , to carry out tourism events have a very good NBA prospects and economic effects.The first part is an introduction, main ideas about the topic and research background, sports tourism at home and abroad , and led the NBA by studying sports events tourism research in a clear theoretical and practical significance , the research direction is proposed in this paper .The second part is how to carry NBA games travel tours and related concepts , the development of tourist routes are based on market demand combined with tourists tourism resources to carry out the actual situation , in order to design a tour which includes the normal course of travel for all content route. NBA matches and then analyze the development of tourist routes centralized model , a special type of development model , the combination of development model, with a development model .The third part is the travel agency to open NBA games travel conditions , respectively, through the services infrastructure , tourism, shopping , food and transport and other tourism must be considered conditions were analyzed and understood. Finally, the economic attributes of NBA games made ??a brief introduction.The fourth part is the NBA agencies to carry out simple events tourism de