Unitone..pptVIP

Unit one 郧阳师专英语系商务英语精读课程组 Text: Nike, from Small Beginnings to World Giant Teaching Aim 1. Learn something about business in sports; 2. Talk something about sportswear and business in sports. Important Points 1. Comprehend the meaning of the text; 2. Get familiar with the key words or phrases: Notes giant 巨人 revenue 收入 athlete 田径运动员 retain 保持 track 跑道 contribute 出资 fit 健康的 logo 标识语 innovative创新的 boom 激增 reinforce 加强 presence 在场 Notes principle 准则 implement 贯彻，执行 strategy 策略 endorse 认可 gear 服饰 champion 冠军； move on 继续前进 put into practice 实施、实行 capitalize on 获利 contribute to 贡献、出资 name after 以……命名 impose on 加压制、强加 contract out 立约（将工作）外包 a/one‘s fair share of 应得的一份 cash in (on) 利用、从…中获利 at the heart of 在…中心 in turn 作为交换 dream of 梦想， close to 几乎. Difficult Points Answer the questions about Sports and Business orally; There are many new words in the text; Translate some difficult sentences of the text into English or Chinese. Teaching Methods 1. Discussing and summarizing the main idea about the text; 2. Memorizing the new words; 3. Explaining the difficult words or sentences and making some examples. Procedure 1. Warm-up; 2. Text diving. The first part (Paragraph 1—4 )of the text: questionstextnew words; The second part (Paragraph 5—6 ) of the text: questions textnew words; 3. Sum up and assign homework. Homework. 1. Read the new words correctly and read the text fluently; 2. Do the exercises Time 90 minutes Part One: 15 minutes Page 1，Warming-up： I. Brainstorming: Work with your partner and write out words related with sports and sportswear. 1. Words or expressions related with sports: Athletic Sports race赛跑 relay race接力跑 walking race竞走 middle-distance race中长跑 sprint短跑 the 400 metre hurdles 400米栏 marathon马拉松 decathlon十项全能 cross—country race越野跑 high jump跳高 long jump跳远 triple jump／hop step and jump 三