Why marketing.docxVIP

Why marketing The MSc in Marketing Management aims to provide insight into the management activities of any organisation as well as an in-depth understanding of marketing functions in terms of delivering both corporate and customer value. Marketing is a key activity of all types of organisations whether they are commercial or non-commercial, large or small, national or international. All organisations are faced with increased competition, rapid and increasingly complex technological and economic change and ever-increasing customer sophistication. Employers therefore need new employees to have a critical understanding of the competitive environment and the demands that places on them, their products or services, their marketing operations and resource utilisation. This Marketing Management masters degree aims to equip graduates to address these issues and offers the interpersonal skills to contribute to continuing business success. It provides an excellent basis for those wishing to have careers in Marketing.有写作技巧的课，可填补我写作弱项。Knowledge and Knowledge and UnderstandingHaving successfully completed the module, you will be able to demonstrate knowledge and understanding of: 1. the qualities of a ‘good’ essay2. the planning required in writing an essay.Subject Specific Intellectual (Cognitive) SkillsHaving successfully completed the module, you will be able to:3. critically evaluate essays;4. assess your own and your peers essay planning and writing skills.Transferable (Key/General) SkillsHaving successfully completed the module, you will be able to: 5. confidently plan an essay;6. present a well structured and logical essay;7. support your peers in class activitiesUnderstandingHaving successfully completed the module, you will be able to demonstrate knowledge and understanding of:1. different types of negotiation style;2. the acceptable outcomes of negotiation;3. team negotiation. Subject Specific Intellectual (Cognitive) SkillsHaving successfully completed the module, yo