BMA382 期末考选择题 题库BMA382 期末考选择题 题库.docxVIP

Chapter 9 - Developing new goods and services for international marketsMultiple Choice__________________ means offering a uniform product on a regional or worldwide basis (only minor alterations are made to meet local standards).Customisationb.StandardisationMiniaturisationAssimilationThe correct answer is: B.Refer to section header: Chapter 9 Standardisation vs customizationDifficulty: Easy, Factual.The primary advantage to using a standardisation approach to marketing a product in the international arena is:a.Minimisation of costs (which can be passed on to customers)More profitLess service complaintsLess product returns.The correct answer is: A.Refer to section header: Chapter 9 Standardisation vs customizationDifficulty: Easy, Factual.Standardisation of product has a ________ orientation (lower costs via mass production).Market-drivenService-drivenBudget-drivend.Product-drivenThe correct answer is: D.Refer to section header: Chapter 9 Standardisation vs customizationDifficulty: Moderate, Factual.____________________ is leveraging cross-border differences in needs and wants of the firm’s target customers.a.CustomisationStandardisationProliferationExpansionThe correct answer is: A.Refer to section header: Chapter 9 Standardisation vs customizationDifficulty: Easy, Factual.All of the following are factors that favour a globalised product strategy EXCEPT:Common customer needsGlobal customersc.Rising strength of the Latin American marketsd.Time-to-market.The correct answer is: C.Refer to section header: Chapter 9 Standardisation vs customizationDifficulty: Moderate, Factual.Pepsi’s roll out of Pepsi Max internationally is an example of a company targeting ________________.a.Common customer needsLocal customersEconomies of scaleRegional marketsThe correct answer is: A.Refer to section header: Chapter 9 Standardisation vs customizationDifficulty: Moderate, Applied.___________________ in the manufacturing and distribution of globalised products are in most cases the key