BMWdeveloping marketin ChangshaEnvironmental Analy。BMWdeveloping marketin ChangshaEnvironmental Analy。.docVIP

下载本文档

4
0
约4.43千字
约 5页
2017-01-05 发布于贵州
举报
版权申诉

BMWdeveloping marketin ChangshaEnvironmental Analy。BMWdeveloping marketin ChangshaEnvironmental Analy。.doc

1、有哪些信誉好的足球投注网站（book118）网站文档一经付费（服务费），不意味着购买了该文档的版权，仅供个人/单位学习、研究之用，不得用于商业用途，未经授权，严禁复制、发行、汇编、翻译或者网络传播等，侵权必究。。
2、本站所有内容均由合作方或网友上传，本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺！文档内容仅供研究参考，付费前请自行鉴别。如您付费，意味着您自己接受本站规则且自行承担风险，本站不退款、不进行额外附加服务；查看《如何避免下载的几个坑》。如果您已付费下载过本站文档，您可以点击这里二次下载。
3、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等，请点击“版权申诉”（推荐），也可以打举报电话：400-050-0827(电话支持时间：9:00-18:30)。
4、该文档为VIP文档，如果想要下载，成为VIP会员后，下载免费。
5、成为VIP后，下载本文档将扣除1次下载权益。下载后，不支持退款、换文档。如有疑问请联系我们。
6、成为VIP后，您将拥有八大权益，权益包括：VIP文档下载权益、阅读免打扰、文档格式转换、高级专利检索、专属身份标志、高级客服、多端互通、版权登记。
7、VIP文档为合作方或网友上传，每下载1次，网站将根据用户上传文档的质量评分、类型等，对文档贡献者给予高额补贴、流量扶持。如果你也想贡献VIP文档。上传文档

BMWdeveloping marketin ChangshaEnvironmental Analy。BMWdeveloping marketin ChangshaEnvironmental Analy。

BMWdeveloping marketin ChangshaEnvironmental AnalysisReport 1、Introduction BMW, the Bavarian machinery factory AG (German: Bayerische Motoren Werke AG, namely BMW). BMW is one of the world famous automobile company, is a leader in luxury automobile manufacturing industry. BMW was founded in 1916 and headquartered in Munich, Germany. 80 years ago, it was originally developed by an aircraft engine manufacturing plant to become today limousine driven, and production of world-renowned aircraft engines, off-road vehicles and motorcycles conglomerates, ranked 20 in the world before the car company 2、the macro environment2.1 Social EnvironmentWithChinasreform and opening up,the rapid economic developmentin Changsha, a variety ofideas andsocialattitudes areundergoing tremendouschanges,the concepthas gainedbuy a car.Consumersbuying a caris nothing less thantwo purposes, one isreally neededpracticality, oneis forbusinessorother .InChangsha, and evenChina,faceis a very importantproject,acar canbe markedto becomesomeonesface.Suchspecial socialand culturalwill bring moreconsumers andpotential consumersto theautomotive industry. 2.2 EconomicEnvironmentChinasdevelopment strategy researchfamily carthe report said:Arefamilieshavepurchased and usedcaraffordabilityisa prerequisiteinto the familycar.Usuallythe ratio ofcar pricesandper capita GNPto represent.The ratioof Chinas carinto the home ofa largeprojected2.0-3.0.That is, underthe current situation, the familyhave the ability tobuycarsfor theannual income of50,000or more.Such familiesgenerallyaboutthree yearsto accumulatecanbuy acar,use12% ofthe cost ofhousehold income.InChangsha EconomicDevelopmenttoldthe situation,each familywill begettinga carthe daycloser to reality. 3、themicro-environment3.1 competitorCurrentlyBMWs main competitor inChinais alsowell-known internationalbrands, ther