A study on CrossA study on Cross.docVIP

A study on Cross-cultural marketing 1. Introduction: Cross-cultural marketing is really, first and foremost, about cross-cultural communication. We live in different countries, with different cultures and customs among different countries. Along with the development of transportation and communication, all the countries from the word get closer and closer. So the first and the most important point on, cross cultural marketing is cross cultural communication. It is clear that communication is the fundamental toot of modern marketing. It is very important to learn how to communicate with the consumer and build global market. 2. Main body: There is no doubt that the era of global marketing has arrived. 2.1. Why go global? The simplest answer to this question: Improvements in communications technology, from global satellites to fax machines to the Internet, have made it a lot easier to closely manage a global operation than ever before. Distance is no longer as relevant as it once was. Besides the increased ease in communication, the home and regional markets of multinational corporations are becoming ever crowded. Fearing stagnation, these corporations look abroad for growth and opportunity. The increasing wealth of nations has created a planet of consumers who, despite profound cultural differences, may have more in common than most marketers suspect. Besides taking care of the distance problem, the globalization of the media and the extended reach of such broadcast outlets have made some information universal. The world’s population has new access to the same heroes, music trends, products, and fashion and consumer information. The access has helped to shatter cultural barriers. While increased customer reach is clearly a benefit of going global, it’s not the only one. Companies that have taken up the global marketing challenge often come back with a better understanding of the competition. They often find new products that they can use to their advanta