高中英语Unit 5 Inside advertising必修九新人教版.doc

Unit 5 Inside advertising Teaching Aims: Topics : Different types of advertisements and their effects/ The ways to make effective advertisements/ Advertising control Reading: a. How advertising works b. Keeping advertisers honest c. Does food advertising have an effect on obesity Grammar: The Object Complement Special Focus: enlarge vocabulary: billboard, casual, garment, turn… into, advertiser, inform, target, fit in/into, basis, technique, feature, conscience, worthy, corporation, budget, expense, broadcast, rely, rely on, visual, have no use for, generate, response, stereo, refresh, suitcase, sheet, spokesman, fluent, invitation, appoint, raise, dial, operator, litre, mature, fashion, misleading, ethical, dishonest, alcoholic, tobacco, ban, promote, immoral, decent, ethics, offending, beware, consumer, trustworthy. reading skills: learn to get the main idea of a passage in a few minutes; learn to analyze the structure of an essay. improve writing ability Additional materials: From Text to Test 高考链接 With so many messages from the advertisers filling our daily lives, it is important to understand how advertisements work. (P42) “ with+名词或代词+-ing 短语” 构成的独立主格结构, 在句中作状语。例如： With more forests being destroyed, huge quantities of good earth are being washed away. [拓展] 这种独立主格结构也可由“with+名词或代词+过去分词短语/不定式/介词短语”构成，在句子中也可用作定语。例如： We went into a waiting room with a large fan spinning overhead. The women went into the room with a baby in her arms. With lots of homework to do, he decided not to go to the party. [高考] 1) I couldn’t do my home work with all that noise ______. (北京 2005) A. going on B. goes on C. went on D. to go on 2) ______ two exams to worry about, I have to work really hard this weekend. A. With B. Besides C. As for D. Because of (北京 2004) 2．Unless we have ways to protect ourselves, these dishonest advertisers will tell lies or use methods that may mislead us. (P48) unless 用做连词，引导条件状语从句，相当于if not，意思是“如果不，除非”。 [高考] 1) You mu