英文公文写作.pptVIP

Use the familiar word. Intelligent people use their large vocabularies only to impart clear, exact meaning—not to show off. “Big minds use little words; little minds use big words.”) 5. Put Action Into Your Verbs. The heaviness of much business writing results from overworking the passive verbs. Prose (writing) can usually be kept impersonal and remain in the active tenses. 6. Use Terms Your Reader Can Picture. Abstract terms make writing dull and foggy. Choose short, concrete words that the reader can visualize. WANG Xiuhua College of Hunanities and Law,Shandong University of Science and Technology,579 Qianwangang Rd., Huangdao Dist., Qingdao, Shandong ,P.R.China. 266590 Seven Strategies Present Your Ideas in a Positive and Effective Way. Seven strategies for positive communication: 1.Positive Wording LESS EFFECTIVE: You will never get a better offer than this. MORE EFFECTIVE: This is the best offer you will ever get. 2.Precise Language LESS EFFECTIVE: This chart shows an increase over the last few years. MORE EFFECTIVE: This chart shows a 23% increase in KFC sales figures over the last 3 years. 3. Gender neutral LESS EFFECTIVE: This meeting is for international businessmen. MORE EFFECTIVE: This meeting is for international businesspeople. 4.Passive Structure  LESS EFFECTIVE: Mr. Jones broke the photocopier. MORE EFFECTIVE: The photocopier is broken. 5. “YOU” Statements LESS EFFECTIVE: This is a great incentive program for employees. MORE EFFECTIVE: Your employees will benefit greatly from this incentive program. 6. Positive Conditions LESS EFFECTIVE: We will cancel negotiations if you do not increase your offer. MORE EFFECTIVE: We will continue negotiating provided you increase your offer. 7. Parallel Structure (organization) LESS EFFECTIVE: To conclude the meeting, we need to talk about the transition stage and discuss the merger. MORE EFFECTIVE: To conclude the meeting, we need to discuss the merger and the transition stage.