《德国功能理论视角下的企业外宣资料翻译》.docVIP

学校代码： 10254 密 级： 论文编号：上海海事大学 SHANGHAI MARITIME UNIVERSITY 硕 士 学 位 论 文 MASTER DISSERTATION论文题目： 德国功能理论视角下的企业外宣资料翻译 Corporate Promotional Material Translation: from the Perspective of German Functionalism By Shen Caiyun Under the Supervision of Professor Qu Zongde A Thesis Submitted to the College of Foreign Languages of Shanghai Maritime University in Partial Fulfillment of the Requirements for the MA Degree Shanghai Maritime University May, 2009 Acknowledgements For the birth of this paper, I would like to express my heartfelt thanks to all those who have provided me with various forms of help in my writing of this thesis. I am lucky to have Professor Qu as my tutor, who continues to be a source of courage and inspiration for all these two years. This is undoubtedly an appropriate place for me to express my sincere appreciation of his insightful suggestions and generous help both in life and in academic pursuits. His critical and careful reading of my paper has saved me from a lot of errors. Without his guidance and encouragement, my paper would have never come out in the present form. In addition, my genuine thanks must be given to all the teachers who have given me wonderful lectures on translation theory. Their lectures have given me a full view into the translation studies, and equipped me with much knowledge in my research field. 摘 要 随着中国加入WTO, 在世界经济一体化的历史潮流中，企业要生存发展必须要投身于国际市场竞争中。作为外宣的媒介和桥梁，汉译英工作的重要性是不言而喻的。但目前的英译外宣资料中存在着很多问题，有的甚至外国读者不知所云，影响了我们的对外交流，削弱了我们对外宣传的效果。企业外宣资料作为一种特殊文本，其最终目的是为本企业树立良好的企业形象，推销企业产品，扩大其服务范围，提高企业的竞争力。企业外宣资料翻译的最终目的也是如此。由于企业外宣资料翻译目的的特殊性，传统的翻译理论无法有效指导企业外宣资料翻译，因此本文采用更有说服力的德国功能主义目的论对企业外宣资料进行分析探讨。 德国的功能学派翻译理论认为，译者须以翻译的目的为基础，将原文本中的交际功能，通过适当的形式再现到译入语之中，并使这些交际功能在译入语文化的环境中得以实现。目的论是德国功能翻译学派中最重要的理论之一，它的提出为翻译提供了新的视角。根据目的论，任何行为都具有目的性。翻译的目的决定翻译过程，即目的决定方法。翻译方法和翻译策略必须由译文预期的目的或功能来决定。翻译的目的不同，翻译时所采取的策略、方法也不同。目的论中的目的性原则是首要原则，另外是连贯法则和忠实法则，而连贯法则和忠实法则都要服从于目的法则。这些观点对指导企业外宣资料的翻译有着重要的意义。 按照费米尔的理论，译文要依交际情景、译入语文化以及译文交际目的而定。因此为实现交际目的和功