河南故事性旅游目的策划与营销.docVIP

河南科技学院 2007届本科毕业论文 论文题目：河南故事性旅游项目的策划与营销 学生姓名：××× 所在院系：食品学院 所学专业：旅游管理 导师姓名：××× 完成时间：2007年5月摘 要 河南地处中原，历史悠久，有着深厚的文化底蕴。悠久的历史给河南留下了丰厚的文化遗产，积淀了大量的故事传说，并且这些故事传说知名度高、文化底蕴深厚、为广大群众所喜爱，具备有利的开发条件。同时，河南的不少故事传说还有丰富而又宝贵的历史遗存，这也成为其有利的开发条件。伴随着河南旅游业的发展，这些故事日益成为重要的旅游资源，具有极强的吸引力，很高的旅游开发价值。本文在概括故事性旅游资源的特点和优势的基础上，通过对河南故事性旅游资源开发现状的分析，探讨了河南故事性旅游资源开发的基本思路，并提出了要做好河南故事性旅游项目的线路、主题公园、旅游商品等各项策划工作，选择正确的营销策略，抓住机遇，加快发展，同时还要克服自身缺点，同其他类型旅游资源进行对接，优化组合，进而加快旅游业的发展，带动整个地区经济的发展。 关键词：河南故事性旅游项目；策划；营销 Planning and marketing for the historic monuments tourism project in Henan School of Food Science Dong Xiaoying Abstract Henan province lies in the midst of china and has a long history and rich cultural details which had left abundant cultural heritages and stories. These stories are well-known and beloved by the masses, which is an advantage for developing the tourism. Meanwhile, lots of stories have relevant historical relics which can be another advantage. As the tourism in Henan develops, these stories as tourism resources has become more and more important. In this article, the author made a summary of the quality and advantage of the historic monuments resources, analysed the status quo of the exploiture, then made a research on the basic way to develop the historic monuments tourism in Henan, and finally put forward some ideas for planning and managing better routs, theme park and touring products of historic monuments tourism in Henan. In this article the author also indicated that the relevant marketing work and correct choosing of strategy is also important. We should seize the opportunities, speed the development, at the same time overcome our disadvantage, joined the historic monuments resources together with resources of other types, make an optimized combination, thus expedite the development of the whole tourism and even the economy of the area. Key Words：The historic monuments tourism project in Henan；Planning；Marketing 目 录 引言 1 1 河南故事性旅游资源概况 1 1