2010函授工商导论复习范围.docVIP

函授工商导论题型及复习范围 I．选择题 （30分）：根据课本内容改编，Chapter 11-12 （三卷重复使用） II．选词填空 （25分） : Chapter 3 P28 Chapter 10（P99） III．单词/词组翻译 （25分） IV．段落翻译（20分） Chapter 6 9 I． Wholesalers and retailers are called _______. A. transporter B. buyer C. seller D. middlemen Of every dollar the Americans spend on consumer products, about _______ cents goes to the middlemen. A. 30 B. 40 C. 50 D. 60 The most costly but also the most effective promotional tool is _______. A. advertising B. word of mouth C. personal selling D. public relation The most common definition of money is M-1, which does not include _______. A. NOW accounts B. time deposits C. demand deposits D. traveler’s checks To control money supply, _______ is the most effective tool. A. reserve requirement B. change in the discount rate C. issuing money D. open-market operation _______ is not a type of trade credit. A. open account B. check C. promissory note D. draft The lending bank can ask the borrower to put up collateral, which does not include _______. A. inventory B. accounts receivable C. accounts payable D. marketable securities Long-term loans usually extend for at least _______ years. A. 1 B. 2 C. 3 D. 4 Short-term sources of financing do not contain _______. A. depreciation B. trade credit C. commercial paper D. factor _______ is not a feature of bonds. A. face value B. maturity date C. interest rate D. compensating balance Sole proprietorship and partnership have a common disadvantage, which is _______. A. high tax burden B. internal conflicts C. unlimited liability D. lack of secrecy Which in the following is not an advantage of a corporation? _______ A. limited liability B. easy to expand C. separated ownership and management D. exclusive use of profits The functions of marketing do not include _______. A. acquiring B. producing C. selling D. transportation The marketing mix does not include _______. A. publicity B. place C. promotion D. product Consumer products do not