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An Analysis of Conceptual Metaphors in Jack Ma’s English Public Speech.doc

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An Analysis of Conceptual Metaphors in Jack Ma’s English Public Speech.doc

An Analysis of Conceptual Metaphors in Jack Ma’s English Public Speech 【摘要】马云是中国一名成功的企业家。他被世界经济论坛评选为“年轻的全球领袖”，被中央电视台评选为“年度十大商业领袖”。马云在国内外做过多场成功而富有影响的演讲。本文将从概念隐喻的角度对马云在国外的三篇英文演讲进行分析。【关键词】马云；公众演讲；修辞；概念隐喻【Abstract】Jack Ma is Ma Yun’s English name who is a successful entrepreneur in china. He was selected by the World Economic Forum as a “Young Global Leader” and chosen by CCTV as one of the “Top 10 Business Leaders of the Year”. Jack Ma has made many successful and influential public speeches at home and abroad. This paper will make an analysis of Jack Ma’s English speech from the perspective of Conceptual Metaphor. 【Key words】Jack Ma； Public speech； Rhetorical devices； Conceptual metaphor 0 Introduction Jack Ma is Ma Yun’s English name who is a successful entrepreneur in china. He is the chairman， lead founder and chief executive officer of the Alibaba Networking Technology Company. After graduating from Hangzhou Normal School and winning the foreign language degree in 1988， Jack Ma worked as a lecturer in English and International Trade at the Hangzhou University of Electronic Science and Technology from 1988 to 1995. Then in 1995， he founded China Page. In 1999， he founded Alibaba group which rapidly became the biggest Business to Business electronic commerce platform in whole world. In 2001， Jack Ma was selected by the World Economic Forum as a “Young Global Leader” and chosen by CCTV as one of the “Top 10 Business Leaders of the Year”. Jack Ma has made many successful and influential public speeches at home and abroad. This paper will make an analysis of Jack Ma’s English speeches at Stanford University， Columbia Business School and 2009 APEC from the perspective of Conceptual Metaphor. 1 Metaphor Traditionally， metaphor was viewed as linguistic phenomenon used for poetic and rhetorical purpose. Plato thought metaphor is a kind of ornamental and flowering language used to express emotion but unfit in political argumentation and scientific dissertation. Aristotle