Negotiations on the air conditioning scheme.pptVIP

Negotiations on the air conditioning scheme 空调谈判方案 The Composition Of the Negotiators 谈判代表的组成 Lord talk: LiFan negotiations solely responsible for the company Lord talk: ZhouDanQing is responsible for the foreign company Technical advisor: KangXunPeng is responsible for technical issues Technical advisor:ZhouWuYuan is responsible for technical issues The Negotiations Background 谈判背景 In order to expand our refrigerators sales range of beauty, occupy a larger share of the market, to achieve the expected benefits, our desire to gome distribute our products. Although gome has cancelled the costs of slotting fees, etc. Series collection, including barcode sponsorship fees, management fees, for DM advertisement, sales promotion, celebrate, festivals, etc., but as a home appliance retail 为了扩大我们美的冰箱销售，占据较大的市场份额，达到预期的效益，我们希望国美电器销售我们的产品。虽然国美已经取消了进场费的成本，等系列，包括条码的赞助费，管理费，DM广告，促销，庆祝，节日，等等，但作为一个家电零售 Gomes source of profits in large part by the supplier choose a fee paid by the rebates and retail profit. The main content of the talks is about play location within the contract period with beauty company, choose a fee, and sales to negotiate with the rebate of a series of problems 国美的利润来源很大一部分是由产品供应商所支付的选位费和零售利润的返点。此次谈判的主要内容就是与美的公司在合约期内关于进场位置、选位费、和销售量与返利的一系列问题进行谈判。 Core interests and disadvantages 核心利益和缺点 (a) our core 1, maintain relations of cooperation with gome, as our reach certain sales targets, and then make larger profits. 2, with minimum cost to obtain good sales position and larger area （一）我们的核心 1，保持合作与国美的关系，为达到一定的销售目标，并获得更大的利润。 2，以最低的成本获得好的销售位置和面积较大 Our advantage 1, beauty products has a long history and has a high profile, our products category heavier, more products classification, and has on behalf of the refrigerator for the future development trend of every emperor Italian three-door refrigerators. 2, midea refrigerator has been developing rapidly in recent years, leading the industry development of the refrigerator 1，美的产品有着悠久的历史，有很高的知名度，我们