宝洁PG公司简介PPT.pptVIP

PG Background Founders: William Procter James Gamble Founded: 1837 Type: public Industry Area served: consumer goods / worldwide Headquarters: in downtown Cincinnati, Ohio, United States Products: pet foods, cleaning agents, and personal care products Key people: AG Lafley --- Chairman,President and CEO Revenue: US$ 84.17?billion (2013) Employees: 126,000 (2012) Company cultures Purpose Values Principles Purpose Provide branded products Services of superior quality Value that improve the lives of the world’s consumers Values Integrity Leadership Ownership Passion for Winning Trust Principles Show respect for all individuals The interests of the company and the individual are inseparable Strategically focused on our work Innovation is the cornerstone of our success Externally focused Mutual interdependency is a way of life Five core strengths Consumer Understanding Innovation Brand-Building Go-to-Market Capabilities Scale Core Strengths Global Structure Management Corporate Structure Four parts: Global Business Units Market Development Organizations Global Business Services Corporate Functions Strength in Structure Corporate Governance 企业管制 Management, shareholders and the board working together Employees are long-term investors A foundation of unity, control and staffwork Doing what’s right Brands Products 50 Leadership Brands PG serves approximately 4.8 billion people around the world with its brands. Consistently one of the world’s top advertisers, investing $9.7 billion in FY 2013 Brands Products Brands Products Marketing Advertisement Sales promotion PG has their own promotion slogan while each of their brands has their own unique marketing plan geared toward their target market Sales promotion Positioning :high-end market and low-end market Target consumer Price :the price factor has a great influence on consumer. External Recognition PG is a global, publicly traded Fortune 500 company. PG is reco