PressreleaseWorldCoffeePortal,AllegraStrategiesProject.docxVIP

Press release: World Coffee Portal, Allegra Strategies Project Café2015 South East Asiareport:For immediate release: 09 November 2015 Booming South East Asian coffee shop market shows accelerated growth in 2015The South East Asian branded coffee shop market(across nine countries)shows solidgrowth,with the total number of outlets estimated at over 14,300 stores in 2015. 2,040 outlets were opened across the region, representing 14% year-on-year growth in the last 12 months, according to the first definitive report on the South East Asian coffee shop market from Allegra Strategies World Coffee Portal, Project Café2015 South East Asia.The South East Asian branded coffee shop market includes coffee-focused American-style chainsacross nine countries: China, Hong Kong, Indonesia, Malaysia, the Philippines, Singapore, Taiwan, Thailand and Vietnam. Exciting opportunities for growth evident in China, Indonesia, Thailand and MalaysiaAccording to Allegra Strategies, China is the leading South East Asian coffee shop market, with an estimated 5,391 outlets and also displays the strongest percentage growth of 37% after adding 1,462 outlets in the last 12 months. The Chinese market is growing by the equivalent of four new branded coffee shop stores per day.The second largest growth market is Indonesia, which expanded by 15% and is a dynamic market displaying excellent potential for development. Vietnam, although the smallest market by size, showed the third strongest percentage growth of14%, albeit from a small base with just 230 branded coffee shops. This locally driven market is defined by the strength of Vietnam’s national chains and is yet to see significant numbers of international branded chains demonstrate strong growth.With 2,775 outlets, Thailand is the second largest marketby number of stores, led by Thai chain Café Amazon with 1,130 stores. The Thai market as a whole grew by 7%, adding 168 outlets during 2015. The third largest market by size is Taiwan, with 1,730 brande