(PPT)英语广告.pptxVIP

广告制作的五个重要追求明确的主题（idea）深刻的印象（immediate impact）生动的趣味（interest）完满的信息（information）强烈的推动力（impulsion）商务广告文本的结构标题 headline正文 body text口号 sloganInspiration is the Number One Cause of GreatnessIf information is power, then inspiration must be the power of our potential. The power that moves us from the systematic to the spontaneous. From ideas to results. At Compaq we believe technology is no longer simply a tool for information. It’s a tool for inspiration. Redefining access. From set time to any time. From one place to a million places. With the touch of a button, we no longer fire-up our computers, but our imaginations. We’re moving beyond the limitation of information technology to a new technology. （Welcome to the new IT. Inspiration of Technology from Compaq. 一方面是语法简单，句子短小，单词、短语、从句独立成句；另一方面是构思精巧，匠心独运，佳句、妙语、新词层出不穷。 ----曹明伦 2006广告翻译原则1. 了解所译商品及广告的特点。2.简洁而富有创意3. 通俗中透着美感。4. 尊重广告受众国的文化传统及消费心理。Not all cars are created equal.We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable Rights, that among these are Life, Liberty, and the Pursuit of Happiness. 古有千里马,今有三菱车喝孔府酒，做天下文章。（孔府家酒）Drink Kongfu Spirit and write No.1 article.Confucian Spirit provokes your mind.即购即食，食用方便。（小米锅巴）Opening and eating immediately.(always)ready to serve.金丝小枣Gold Silk Small DatesHoney-Sweet DatesThieves love crowds; Watch your wallet, bag, camera…小偷喜欢拥挤的人群，注意你的钱包，手提包，照相机……”，谨防小偷美如玉”“还您玉颜”sweet as a jade jade在英文中代表过时的趣味，庸俗轻佻的女子sweet as a lily or a rose九华佛茶，润世清心！Jiuhua Buddhist Tea, moistens the world and clears the heart!Jiuhua Buddhist Tea benefits the world and refreshes the mind. “XX”牌酸菜鱼佐料是我公司经不断探索，改进，反复研制而成的产品。“XX” Brand assistant condiment for “Pickle Fish” is a product researched, improved and developed by my company. Our product, “XX” Brand condiment for “fish slices with pickle”, was developed after painstaking research and refinement.?据《九华山志》载：公元718年（唐开元6年）新罗国国王近族金乔觉东渡入唐，访名山辗转至江南，卓锡九华山，携来茶籽，植于神光岭下，取其清芳以解坐禅之苦空……（节选自“