SF物流优化设计方大客户营销策略及优化方案(陶院一队).docVIP

下载本文档

2
0
约1.94万字
约 54页
2017-05-10 发布于贵州
举报
版权申诉

SF物流优化设计方大客户营销策略及优化方案(陶院一队).doc

1、有哪些信誉好的足球投注网站（book118）网站文档一经付费（服务费），不意味着购买了该文档的版权，仅供个人/单位学习、研究之用，不得用于商业用途，未经授权，严禁复制、发行、汇编、翻译或者网络传播等，侵权必究。。
2、本站所有内容均由合作方或网友上传，本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺！文档内容仅供研究参考，付费前请自行鉴别。如您付费，意味着您自己接受本站规则且自行承担风险，本站不退款、不进行额外附加服务；查看《如何避免下载的几个坑》。如果您已付费下载过本站文档，您可以点击这里二次下载。
3、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等，请点击“版权申诉”（推荐），也可以打举报电话：400-050-0827(电话支持时间：9:00-18:30)。
4、该文档为VIP文档，如果想要下载，成为VIP会员后，下载免费。
5、成为VIP后，下载本文档将扣除1次下载权益。下载后，不支持退款、换文档。如有疑问请联系我们。
6、成为VIP后，您将拥有八大权益，权益包括：VIP文档下载权益、阅读免打扰、文档格式转换、高级专利检索、专属身份标志、高级客服、多端互通、版权登记。
7、VIP文档为合作方或网友上传，每下载1次，网站将根据用户上传文档的质量评分、类型等，对文档贡献者给予高额补贴、流量扶持。如果你也想贡献VIP文档。上传文档

大客户营销策略及优化方案目录一、引言 ·················································５二、公司背景分析··········································６（一）内部环境分析·····································６ 1、资源分析·······································６ 2、竞争力分析·····································8 （二）外部环境分析····································11 1、总体环境分析：PEST环境分析····················11 2、行业环境分析：波特五力模型····················13 （三）对公司的SWOT分析······························15 1、优势（strengths）·······························15 2、劣势（weaknesses）······························15 3、机会（opportunities）···························15 4、挑战（threates）································15 三、大客户营销—稳住大客户······························16 （一）大客户市场的背景分析···························16 1、VIP客户绿色通道方案实施背景·················16 （1）外部因素································16 （2）内部因素································18 2、SF公司解决方案分析····························19 （1）现时公司客户维护与管理存在的问题············20 （2）具体的VIP客户服务·························20 （3）VIP个性化服务·····························21 （二）解决方案中的优化·······························22 1、方案中的不足之处······························22 2、提出的优化方案································22 四、大客户营销—拓展淘宝市场新客户·······················25 （一）淘宝市场的背景分析·····························25 （二）淘宝市场与物流行业的关系·······················26 (三)SF公司在淘宝市场的竞争力分析···················28 1、网点分布·····································29 2、价格·········································29 3、服务·········································29 （四）、对淘宝新客户的市场定位·······················31 （五）争夺网购市场方案设计——以淘宝为例·············32 1、实施的目的分析·······························33 2、实施的策略···································34 （1）、折扣策略·····························35 （2）、增值服务·····························35 3、方案可行性分析·······························39 （1）、网点可行性分析······················39 （2）、资源可行性分析······················41