秦岭森林大酒店可行性研究报告详解.doc

目 录 总论...............................................4 §1.1 项目概述...................................................4 §1.2 项目的提出及投资机会研究......................................5 §1.3 主要建设方案.................................................6 §1.4 项目建设进度计划.............................................7 §1.5 主要技术经济指标.............................................8 市场调研及前景预测.................................9 §2.1 项目的产品定位.............................................9 §2.2 项目区域经济现状..........................................10 §2.3 项目区域旅游资源特点......................................11 §2.4 项目客源市场分析..........................................13 §2.5 市场前景分析..............................................14 项目开发SWOT分析............................... 17 §3.1 SWOT分析评价的必要性................................... 17 §3.2 优势与机遇................................................18 §3.3 弱势与威胁................................................19 项目建设主要内容..................................21 §4.1 总平面....................................................21 §4.2 平面.....................................................21 §4.3 主面.....................................................21 §4.4 地基结构.................................................21 §4.5 强弱电...................................................22 §4.6 暖通.....................................................23 §4.7 给排水...................................................23 §4.8 绿化.....................................................23 环境影响及防治措施..............................24 §5.1 绿色环保理念....................................24 §5.2 主要生态影响.....................................24 §5.3 主要预防措施.....................................25 项目建设进度方案.................................28 投资估算与资金筹措.......................................30 §7.1 投资估算........................................30 §7.2 资金筹措........................................21 财务分析.............................