浅析镇江醋业发展现状及对策_毕业论文（可编辑）.docVIP

X X 农 业 科 技 学 院 学 士 学 位 论 文 论 文 题 目: 浅析镇江醋业发展现状及对策 年 级 专 业: 2009级市场营销 学 生 姓 名: X X 学 号: 0904620105 指 导 教 师: X X 评 阅 教 师: X X 完 成 日 期: 2013年6月5月 X X农业科技学院 浅析镇江醋业发展的现状及对策 学 生:XX 专 业: 市场营销 指导教师:XX 摘 要 中国醋业是一个发展百年的传统产业,在发展过程中保持传统工艺的基础上致力于打造闻名于外的名族品牌。 为了更精准了解食醋产品的消费需求,竞争态势和潜在的市场机会,本文以中国醋业发展为背景,试图通过地方主打的镇江醋业在竞争中面临的机遇和挑战进行分析,找出镇江醋业发展中存在的问题,从而提出相应的对策, 使食醋生产企业能够做到根据消费者的需求进行品牌传播和产品市场推广,最大限度降低食醋企业品牌和产品的市场营销风险,快速提升产品的销量,稳健地做强品牌和做大市场规模,从区域品牌成长为全国性的强势品牌,提高地方经济的发展水平,促进全国经济的发展,提升民族产业的知名度 关键词:镇江醋业;现状;对策 , The Subject of Undergraduate Graduation Project Name: X X Major: Marking management Tutor: Abstract Chinese vinegar industry is a hundred years of development of traditional industries, to maintain the basis of traditional technology to create famous than the national brand in the development process In order to better understand the vinegar product demand, competition situation and the potential market opportunities, the background of the development of Chinese vinegar, attempts by Zhenjiang vinegar industry local flagship in the competition facing opportunities and challenges are analyzed, and find out the Zhenjiang vinegar industry development in the existing problems, and proposes the corresponding countermeasure, make vinegar production companies can do brand communication and marketing based on consumer demand, to minimize the risk of vinegar marketing enterprise brand and product, rapid increase in product sales, steadily stronger brands and expand the scale of the market, growth from regional brands to national brands, enhance the level of development of the local economy, promote development of the national economy, to promote the national industry visibility Key Words:Zhenjiang