企业网络营销策略研究要点.docVIP

i 毕业论文（设计） 题 目 企业网络营销策略研究——以凡客诚品网站为例 企业网络营销策略研究——以凡客诚品网站为例 【摘 要】 成功的策略使得企业在营销过程中更容易获得顾客的偏爱和喜好，实现顾客的忠诚购买，营造良好的口碑，使顾客的期望得到最大程度的满足，实现企业利润和营销目标的实现，使企业在竞争中得到发展，最终达到企业长期目标。本文针对服装企业VANCL的网络营销策略进行研究与分析，希望能从该企业的营销策略得到对国内企业适合的营销策略组合，使国内企业更好的完善网络营销体系，形成具有中国特色的网络营销策略。网络营销作为电子商务最关键的部分，营销策略的成功与否都直接关系到企业最终能否盈利。国际数据公司IDC的系统研究分析指出，电子商务应用中最核心的一个层次是面向市场的以市场交易为中心的活动，其中包含了促使交易实现的各种商务活动，网络营销是其中最重要的商务活动，成功的网络营销有利于企业更好的处理客户关系而且还可以为企业带来销售增长，提高企业知名度，实现国际营销等。所以对网络营销策略的研究对于我国企业的网络营销和电子商务有着积极的意义。 【】Internet Marketing Strategy 【Abstract】 The strategy makes a successful business in the marketing process more accessible to the customer preferences and preferences, Purchased to achieve customer loyalty, To create a good reputation, To the greatest degree of customer satisfaction expectations, Enterprise profits and marketing goals, Enable enterprises to develop in the competition, and ultimately achieve long-term business goals. In this paper, clothing enterprises VANCL network marketing strategy research and analysis, I hope that the companys marketing strategy for domestic companies are on the Marketing Strategy, So that domestic enterprises to better improve the network marketing system, Formed with Chinese characteristics, network marketing strategy. E-commerce network marketing as the most critical part of the success of marketing strategies are directly related to the ultimate profitability of enterprises. International Data Corporation IDC research and analysis system that e-commerce applications in the core level is the market-oriented to market trading activities of the center, which contains a variety of implementation to promote trade business, network marketing is one of the most important Business activities, successful Internet marketing will help enterprises to better handle customer relations but also that sales growth enterprises, enhance their visibility, to achieve international marketing. So the research on network marketing strategy network marketing for Chinas enter