第一组宏碁微笑曲线.pptVIP

Acer smile curve * A brief introduction of Acer Acer was founded in 1976, is the worlds fourth-largest PC brand, has international operations management team, mainly engaged in own-brand laptops, desktops, LCD monitors, servers, and digital home such as product development, design, marketing and services, continues to provide consumers worldwide use, reliable information products. Currently the products are sold in more than 100 countries. Acers unique new distribution model, as well as representatives of the care technology and a caring culture, has successfully Acer brand excellent high quality, easy to use, reliable, trustworthy image of the widespread and deeply rooted in the minds of consumers worldwide. * Smiling Curve Additional value IP Brand/service research manufacture marketing * The original of smiling curve Important technology industry, Acer founder Stan Shih, Mr., in 1992 as the recycling Acer made famous smile curve theory, as Acers strategic direction. So far more than a decade to date, Mr. Shih will smile curve to be amended, introduced a so-called Amur industrial smile curve, as the direction of long-term development strategies of various industries in Taiwan. 重要科技业者宏碁集团创办人施振荣先生，在1992年为「再造宏碁」提出了有名的“微笑曲线”（Smiling Curve）理论，以作为宏碁的策略方向。经历了十年多以迄今日，施振荣先生将微笑曲线加以修正，推出了所谓施氏“产业微笑曲线”，以作为台湾各种产业的中长期发展策略之方向。 * Smile curve theory is simple, very practical point out the strategic direction of future efforts of Taiwans industry. Under the guidance of the concept of value-added, corporate bodies only continue to move blocks with high added value and positioning, to sustainable development and sustainable development. Although the construction industry is one of the locomotive industry, but in a mature industry, market saturation, and only pay attention to the construction of traditional low value-added manufacturing engineering field, has experienced a decade of economic slowdown. Smiling curve theory provides