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网络广告数据分析公司EYEBLASTER的PPT案例.ppt
* * * * * * * * * * * * * * * * * * * * * * * * Making Data Actionable Campaign Monitor Report Generator Plug-in for Excel Data Feeds Service One-click Reporting Custom Report Builder Service ROI Cost Conversion tags Metrics for Business Objectives Delivery Impressions Clicks Unique Site/Publisher overlap Engagement Dwell Interaction Expansion Video playback Site Overlap Accurately measure unique users by each publisher When do publishers overlap to deliver multiple impressions to same user Check your media buy: which publisher is overlapping with which Back to Metrics slide Dwell Time Go beyond interaction Build brand moments Measure brand engagement What is Dwell Time? average number of seconds the user engaged with the ad including mouse-on-ad,user initiated expansion,user initiated video timed custom interaction How it Works Back to Metrics slide Day of the week * Weekdays (Mon – Fri): 62 Sec. Weekends: (Sat – Sun): 52 Sec. On average, weekday Dwell Time is 10 seconds longer than weekends* 1 min Hewlett Packard: 2008 Amazing execution. Clear calls to action and love the 3D effects. Have not seen an ad unit like this before. Hats off Eyeblaster and kudos to Goodby,. Is there anything you can not do? Digital Design Professional “ ” Making Data Actionable Campaign Monitor Report Generator Plug-in for Excel Data Feeds Service One-click Reporting Custom Report Builder Service Campaign Monitor Campaign insights in real time At-a-glance monitoring of key campaign data Back to Solutions slide Campaign Ready, Set, Go Campaign Monitor your window to the campaign Predefined Custom Instant access to Key Performance Indicators View all campaigns at a glance Detect problems quickly and easily Gain control with real-time data Back CM CRB Report Generator 1-Click Plug-in for Excel Data Feed One-click Reporting Actionable insights at your fingertips Prepare to impress Back to Solutions slide At the click of a button Weve taken the
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