《Uni-presiden instant noodles》.pptVIP

Uni-presiden instant noodles 成员：钱超俊 吴静 张晶晶 虞波 contents 09市营（2）班 The brief introduction Swot 4P The summary The brief introduction Uni-president Enterprises invested to establish the first factory in Xinjiang in 1992, named Xinjiang President Enterprises Food Co.Ltd. The operational headquarter was founded in Shanghai in 1998. In 17 years of developement in mainland, Uni-president Enterprises has grown in stength. But at the same time it was going through some twists and turns. Facing the powerful offensive of masterkong and hualong, and the price advantages of other small and medium-sized enterprises, it was the difficult position. At present ， 20% masterkong hualong uni-president 80% for example baixiang, longtan, santaizi. the instant noodles market’s environment has become the tripod vertical aspect. So in the case of many competitors, brands and categories changed at all time faster,and enterprise’s development and the marketing strategy werealso faced more challenge. Threat Strength Opportunity Weakness High brand familiarity，creditworthy The brand structure is complete The consumer has the high loyalty to the unification partial products Strength Advanced production equipment， High production technology good financial condition， Strong economic background The marketing network is not perfect . The marketing team renews quickly . Emphasising on product promotion ， but despise the brand image . NO.1 NO.2 Weakness NO.3 Opportunity People like instant noodles， Especially young people. There are not nutrition of instant noodles in the market . Opportunity * Threat The influence of economic crisis The threat of competition in the industry The serious price Competition What can we do How to solve the problems W+T 1.stablishes the partial brand superiority 2.ign your staffs up for various courses for further trainings S+T 1.focus resources ,breakthrough 2