《《ten-types-of-innovation-keeley-en-20163》.pdfVIP

Ten Types of Innovation The Discipline of Building Breakthroughs Larry Keeley, Helen Walters, Ryan Pikkel and Brian Quinn John Wiley Sons, Inc. © 2013 276 pages Focus Take-Aways Leadership Management • Most companies don’t handle innovation well and most innovation projects fail. Strategy • Innovation involves 10 different “innovation types” in three categories: “assets, platforms Sales Marketing and experiences.” Finance Human Resources • The 10 types are: business or “platform model, network, structure, process, product IT, Production Logistics performance, product system, service, channel, brand” and “customer engagement.” Career Self-Development • To innovate, combine as many types as possible – utilize at least five. Small Business Economics Politics • To use them well, understand all 10 types; go beyond product change since rivals can Industries copy it; know what your customers want; and change in meaningful ways. Global Business • Innovate as broadly as you can while carefully managing every detail. Concepts Trends