《《The Discipline of Innovation.Drucker2016HBR05》.pdfVIP

BEST OF HB R 1985 The Discipline of Innovatio n by Peter R Drucker How much ofinnovatio n is inspiration , and how much is hard work? If its mainly the former, then managements role is limited : Hire the right people, and get out of their way. If its largely the latter, management must play a more vigorous role : Establish the right roles and processes, set clear goals and relevant measures, and review progress at every step. Peter Drucker, wit h the masterly subtlety that is his trademark , comes down somewhere in the middle. Yes, he writes in this article , innovation is real work , and it can and should be managed like any other corporate function . But that doesnt mean its the same as other business activities . Indeed, innovation is the vjork of knawing rather than doing. Drucker argues that most innovative business ideas come fro m methodically analyzing seven areas of opportunity , some of which