《《Innovation_In_Health_Insu》.pdfVIP

April 5, 2011 Innovation In Health Insurance Customer Experience by Elizabeth Boehm for Customer Experience Professionals Making Leaders Successful Every Day For Customer Experience Professionals April 5, 2011 Innovation In Health Insurance Customer Experience How leading Health Insurers Drive Change Inside And outside of their Walls by Elizabeth Boehm with Harley manning and Elisabelle l. Bocal Ex EC ut Iv E Summ A ry The health insurance industry faces discontent from both its consumer and provider customers. With new regulations and an elevated national discourse on health reform, the time for change is now. But innovation isn’t easy, especially when it disrupts existing market dynamics. Leading insurers such as Aetna, Humana, and UnitedHealth Group are adopting different innovation strategies — with markedly different results. To drive change, customer experience innovators both within and outside of the health insurance industries must escalate customer experience culture initiatives, seek partners or spin out groups to support disruptive innovation, and build solid relationships with nontraditional customer experience influencers. Forrester believes that the health insurance market will innovate over the next five years, but not without struggle. tAB l E o F Cont E ntS not ES r ESour CES 2 Health Insurers: Your Disruption Is Here For this report, Forrester interviewed innovation Innovation In Health Insurance leaders at Aetna, Humana, and unitedHealth Group. Forrester also recommends the 9 How Leading Health Insurers Are Facing The book, “the Innovator’s Dilemma” by Clayton Innova