2016年对外经济贸易大学翻译硕士考研阅读题,考研真题7.pdfVIP

阅读题源 速读测试：恐惧和贪婪：中国O2O热潮的动力 O2O即Online To Offline （在线离线/线上到线下），是指将线下的商务机会 与互联网结合，让互联网成为线下交易的前台。在移动互联网基本已经成为生 活构成要素的今天，抢占时下最热的O2O市场无疑就成了一块可以立于不败之 地的战略抉择，百度等一些公司的大规模投入都是为了抢占这块未来的战略高 地。 测试中可能遇到的词汇和知识： enthuse 充满热情地说 commodity 商品 wariness 小心 jargon 术语 hype 夸张的广告宣传 clout 影响力 FearandgreeddriveChina’sonlinetoofflinecommercecraze （764words By Richard Waters Sometimes, simply invokingthe latesthot consumer internettrend isnot enough. Chinese search engineBaidu learned that late lastmonth, as its deepeninginvestmentinso-called “onlinetooffline” commerce,orO2O, left a chill on its stock price. InChina, O2Ohas been all therage.But the termhasbeen slappedon such a broad range of businesses that it has become meaningless. Chinese consumers, for instance, think the most useful aspect of O2O isgoing to a physical store to pick up and return things bought online, according to consultancy firm McKinsey. Others use the term to describe online ordering of local services from independent suppliers. Elsewhere in the world this is known as the on-demand economy. 资料来源：育明考研考博官网 Low labour costs in China have made this model particularly attractive, according to its supporters. Local media enthuse breathlessly about manicurists who can make a multiple of the median wage and tour guides who are suddenly a hot commodity. Investorwariness isthereforeunderstandable.Someoftheoldcategories of the consumer internetare breaking down, and it isnot entirely clear what lasting new business models will emerge — let alone who will come out on top. O2O, internet-plus, on-demand, full-stack start-ups — all of the half-formedjargonbeingappliedtothesenewapproachesisoneindication of the definitional vagueness. It also leaves room for plenty of hype. Ofthemany differentO2Oservi