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Profit Pools1 Agenda What are Profit Pools? What is Profit? Revenue vs. Profit Split Why Use Profit Pools? How Profit Pools Illustrate the State of the Industry Profit Pool Watchouts (Computer Industry Example) Profit Pool Watchouts (Computer Industry Example Con.) U.S. Auto Industry Example Key Questions to Help Develop Innovative Strategies Agenda Applications (1 of 2) Applications (2 of 2) Agenda Mapping a Profit Pool Guidelines (Defining the Pool) Guidelines (Determining the Size of the Pool) Guidelines (Estimating the Distribution of Profits) Guidelines (Reconciling the Estimates) Agenda Severe Service Value Chain (Defining the Pool) Severe Service Vehicle Profit Pool (Determining the Size of the Pool) Body Company Margins (Determining the Distribution of Profits for an Activity within a Value Chain) Severe Service Vehicle Profit Pool (Reconciling the Estimates) Severe Service Vehicle Profit Map (1997) Profit Pool Summary Agenda Key Takeaways (1 of 2) Key Takeaways (2 of 2) Takeaway Slides Profit Pools1 Profit Pool Steps Key Success Factors Key success factors include: taking a broad view of the value chain, examining the industry from different perspectives, building estimates from multiple perspectives, prioritizing focus to look at the largest and easiest components first, looking at relevant internal and external comparables, gathering and analyzing data, and creative thinking There are four steps in developing a profit map: Define the pool Determine the size of the pool Estimate the distribution of profits Reconcile the estimates CHI Profit Pools Profit Pools1 Author: Dana Peck Reviewer: Michael Collins Profit Pools December 1998 Copyright? 1998 Bain Company, Inc. Profit Pools1 Profit Pools Concept Applications Profit Pool Steps Client Example Key Takeaways Profit Pools1 Profit pools are the total profits earned in an industry at all points along the industry’s value chain Pattern of profit concentration in an industry is very different fro