AnIPBasedGrowthStrategyforOmansTourism：一种基于IP阿曼旅游发展战略.pptVIP

An IP Based Growth Strategy for Oman’s Tourism Muscat, February 13 and 14, 2005 Intellectual Property and Economic Development Division Roya Ghafele, e-mail: roya.ghafele@wipo.int Tourism IP Chart * EXECUTIVE SUMMARY Oman’s emphasis on tourism as an important non-oil sector can be observed in the rapid growth rate of the industry. The current tourist strategy has mainly sought to expand tourist infrastructure. The target group is the high-income tourist who is assumed to be interested in sports, luxury landscape. Integrating the IP dimension in the current strategy may help Oman to enhance solid growth in the sector. The impact of IP is twofold: Geographical indications, collective marks certification marks can help Oman to better market the country. Trade secrets patents on business processes can foster the overall quality of services in the industry. Enriching the current tourist strategy through IP means to put more emphasis on marketing and the quality of services. To achieve the visions as developed in the plan “tourism 2020”, Oman may consider to further study tourist demand and the country’s uniqueness. Adequate IP protection may help to convey the right message to the market. Source: Roya Ghafele The Omani Context Intellectual Property: Key In Tourism Making Oman Better Off AGENDA The Oman Tourist Industry Grows Rapidly... Source: Roya Ghafele, mocioman.gov.om/tourism/statistics.html Tourism Contributes to 0.6% of GDP Total of Guests (in 000) Total of Foreign Guests (in 000) Total of Guests from EU U.S.A. (in 000) 1997 1999 2001 502 626 50 562 749 436 375 … Even by International Standards Source: Roya Ghafele, WTO Database, Worldbank Indicators Oman is ranked among the top 20 fastest growing DAC countries Cambodia El Salvador Myanmar Oman Madagascar 17 21 194 149 53 466 160 502 208 795 2641% 309% 890% 236% 201% Arrivals in 1990 (in 000) Arrivals in 2000 (in 000) Growth Rate 1990 - 2000 (in %) Oman has developed a sound tourist strategy... S