商务英语第一单元.pptVIP

* * * * * * * * McGraw-Hill/Irwin Understanding Business, 7/e ? 2005 The McGraw-Hill Companies, Inc., All Rights Reserved. Nickels McHugh McHugh 1-* Nickels Cover 1 1-* Chapter Managing Within The Dynamic Business Environment: Taking Risks and Making Profits 1-* Business Entrepreneurship Business Profit Entrepreneur Match Risk With Profit Revenue Loss Standard of Living/Quality of Life Stakeholders Nonprofit Organizations 1-* Objectives of Business 1-* Survival Growth Social Responsibility Profit Creating Wealth:Factors of Production 1-* Land Labor Capital Entrepreneurship Knowledge Business Environment 1-* 1-* Economic Legal Environment Freedom of ownership Contract laws Tradable currency Elimination of corruption State Budget Deficits(’03 ’04)- Billions California $ 35.00 B New York 12.00 B New Jersey 5.70 B Connecticut 2.50 B Missouri 1.30 B Ohio 0.72 B Nevada 0.64 B 1-* Source: BusinessWeek March 17, 2003 1-* Productivity E-Commerce Responsiveness to Customer Technological Environment Competitive Environment Customer Expectations Speed Restructure/Empower Concern for Natural Environment 1-* Consumer Trends Bottled Water Sales in Past 10 Years Tripled to $5.7 Billion (Women Majority of Drinkers) Who is Shopping Online? Americans 38% French 10% Britons 25% Spaniards 4% Canadians 24% Poles 3% Japanese 20% 1-* Source: Business Economic Review, Jan.-Mar. 2002 Social Environment Diversity/Multicultural Aging/Graying of America Two-Income Families Telecommuting Single-Parent Families 1-* U.S. Household Size 1-* Source: Census Bureau Buying Power of Diverse Groups 1-* Women $3,700 Billion Hispanic Americans 550 Billion African Americans 500 Billion Gay Men Lesbians 450 Billion Asian Americans 254 Billion Native Americans 35 Billion Sources: National Organization on Disability Employability; U.S. Pan Asian American Chamber of Commerce; Diver