第九章 面向EC的企业IS建设.pptVIP

第九章 电子商务的企业IS建设 电子商务体系的框架结构 企业开展电子商务的经济效益 树立企业形象和品牌 降低企业采购成本 缩短生产周期 提供有效的客户服务 降低销售和市场成本 增加新的市场机会 密切企业间的协作 电子商务对企业的影响 商务活动 组织形式 生产方式 经营方式 业务流程 管理体系 企业文化 ERP、SCMCRM ERP是企业内部供应链管理的核心，保证信息流、资金流与物流的同步记录和一致性。 SCM将需求计划、生产计划、供应网络计划整合在一起，加强了企业间的协调，提高对户的响应时间和竞争能力。 CRM以客户为中心，弥补ERP在前台运行的不足。 本课程相关的专业名词（英语） management information systems transaction processing systems process controlling systems automation office systems decision support systems Intelligent decision support systems Group decision support systems Electronic data processing systems continue Knowledge information-based service economy Digital firm business processes Feedback business functions Standard operating procedures Mass customization Digital market electronic commerce Strategic-level systems Sales marketing information systems continue Manufacturing production information systems Finance accounting information systems human resources information systems Enterprise systems supply chain Supply chain management systems continue Knowledge management systems Customer relationship management systems Chief information officer End user Chief Executive Officer Transaction cost theory Unstructured decision Semi-structured decision Switching cost continue Core competency Information partnership Competitive forces model Network economics Information asymmetry Digital credit card payment system Electronic payment system Peer-to-peer payment system Digital cash digital checking Online processing online analytical processing * 电子商务实体 交易事务 电子市场 物流、资金流、商流、信息流 公共政策 法律法规 隐私 技术标准 安全协议 网上采购、远程教育等 安全认证、市场调研等 信息发布 网络基础设施 *