体验商务英语第一册课件Unit8.ppt

 1.What is the population of North America? The population of North America is three hundred and ten million. 8.1 Listen and report these numbers. Exercise with numbers Read the following numbers: 815 279 135 533 473 1,204 8,516 6,121 7,948 10,357 82,710 91,662 424,374 901,845 110,791 37,404,700,609 2,504,986 23,419,340 After net income fell ____ $0.25m in 1995. there was a strong increase in 1996 due to increased sales and reduced costs. This was followed by a further increase _____ net income ___ $0.7m over the next two years: it grew steadily _____ $1.4m in 1996 ____ $2.1m in 1998 Match the beginnings of the sentences 1 to 5 with their endings a) to e). Coca-cola is a mass market product; it Selling special interest holidays is a niche market; it Rolex watches sell in a luxury market; they are An export market A home market a) is a small but often profitable market b) is outside the producer’s country c) is in the producer’s country d) high quality and expensive goods e) sells to large numbers of people Now think of products which match the types of market in Exercise C. Nike shoes sell in a mass market. Ferrari sports cars are a luxury market product. Now choose adjectives from Exercise E to describe the markets in your country for the following products. The market for laptop computers is a mature market. Selling holidays abroad is a growing market. By Oliver August in Beijing Edward zong, China’s Porsche salesman, is ready for the biggest boom in the car business since Henry Ford. Only 1 percent of the 1.3 billion Chinese own a car, but sales are 50 percent more than a year ago. As a result, the country is now the biggest market for some car manufacturers, and you can read about the end of the ‘bicycle age’ in Chinese newspapers. In Beijing alone, about 4,000 new cars arrive every week and 600,000 new drivers will get licences this year. This is a rise of 40 percent. Sa