商务英语实务.docVIP

商务英语实务培训 第一单元 Letter writing 1. Forms and Ingredients heading (信头) Inside address (信内地址) Salutation/Greeting (称呼) Body of the letter (正文) Complimentary Closure (谢辞) Signature (签名) Postscript and Enclosure (附言和附件) A. heading (信头)(located upper right, for addresser) Block form ( more and more in use) 520 Cambridge Street West Lafayette, LA 765436 U.S.A. June 6, 2003 Indented form Shanghai Normal University 100 Guilin Road Shanghai 200234 P.R.China October 12th, 2000 A. heading (信头) in the modern communication, it is also important to include telephone number, telex, email and etc. however, most of the letter heads are readily printed and used. In this case, only the date is needed. Example: Shanghai Maritime University 9008 Pudong Avenue Shanghai 200135, China Tel: 86-21 Telex: 33180 Fax: 86-21 E-mail: liudavid@ October 15th, 2000 A. heading (信头) Form of date Aug. 21, 1999 21st Aug. 1999 08/21/1999 21/08/1999 B. Inside address (信内地址) It is for the addressee and located at upper left, which should be one or two lines lower than the heading. The sequence is addressee’s title and name, then the address from local to country. Example: Dr. R.D. Stewart, Director Language research cernter Ellan Hall, Room 2 Univ. of LA Upland, Cal. 437898, USA B. Inside address (信内地址) Details to note Addressing: Person: Mr. ;Miss;Ms.; Mrs. Group: Messrs (for men); Gentlemen;Mmes(for women); Madams; Group(mixed): Messrs Titles and ranks: Dr. Gordon (Gordon John, M. D.); Rev(revered); Prof; President; H.E.(His Excellency) C. Salutation (称呼） Located one or two lines under the addressee, use ,(British) or :( American) Unfamilar: Dear sir, Dear Madam, Dear Manager Familiar: Dear Mr. Smith, Dear Miss Jones, Dear Dr. Wang Close: My Dear Mr. Rose Formal: My Dear Sir, Dear sirs, Gentlemen, Ladies, Your Excellency, D. Body See details after E. The Complimentary Close It is the end to show th