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新达洋公司 战略营销计划 （框架） 2006年11月 内容提要 （框架） ····························································································································································· 0 1．战略营销过程 ·············································································································································· 6 3．外部环境分析（机会与威胁分析）········································································································· 9 SWOT分析总结 ············································································································································· 10 6．目标的制定 ················································································································································ 12 8．营销活动计划方案 ···································································································································· 15 9．营销管理——营销计划方案的执行、控制、评估及反馈 ································································· 15 2．他们来自何处？□ 本地 □ 国内其它地方 □ 国外 ······································································· 16 8．他们对你的公司/产品/服务怎么看？（客户的感受） ······································································· 17 10．你的市场有多大？按地区、按人口、潜在客户 ··············································································· 17 4．客户是如何做出选择的 ··························································································································· 20 6．你的市场份额是多少 ································································································································ 21 6．行业市场总需求分析 ································································································································ 29 3）细分市场成长状况估计 ··························································································································· 29 7．行业分析总结 ···········································································
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