运营管理。凡客。.pptVIP

Operating management Introduction --VANCL Market positioning -- VANCL Operation mode -- VANCL Suggestions -- VANCL VANCL is everywhere~~ Management team: original Amazon“ + famous senior e-commerce + traditional clothing industry elite. The rapid growth : 2007 October, choose clothing brand online sales business model. 2009 May was recognized as national high-tech enterprises. Now VANCL has one of Chinas online B2C domain income scale top 2011 VANCL becomes a Listed company Abundant capital: Huge investment in its initial operation in the early 10 months. Development: In 2009, 30.87billion RMB + 81.5% growth. In the independent sales apparel B2C web site, VANCL with 28.4% market share ranked No.1. Internet lifestyle brands Simple decent way of life Quality first + reasonable price High-quality exquisite life for the Internet emerging group Core : Advocate a minimalist lifestyle. 1.White collars– especially man A large number of standardized production and supply. Only with appropriate reference standards. V+ Focus on fashion online supplies 4p= product +price + place + promotion Internet and search engine advertising Search engine optimization Blog or mailbox marketing Website marketing alliance Commonweal marketing Cross marketing 2007.10 凡客诚品成立 建立网上销售商城 迅雷软件广告 有哪些信誉好的足球投注网站引擎竞价 各大门户广告 广告联盟广告 CPM 建立网站联盟 CPS 广告联盟广告 CPS 品牌 销售 CPM 货到付款支付 在线支付 邮局网汇通汇款 邮局汇款 礼品卡、虚拟帐户支付 在线支付 快钱网上支付 网汇通在线支付 财付通支付 首信易支付 支付宝支付 工行在线支付 Pay attention to the delivery time Strictly control quality and make sure the consistency of the actual and the reality Improve the after sale service quality Strategic positioning is not clear Truly garment industry specialization and provide customers with personalized service Thanks for listening !!!