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European Journal of Marketing
Emerald Article: Product brand differentiation and dual-channel store
performances of a multi-channel retailer
Ruiliang Yan
Article information:
To cite this document: Ruiliang Yan, (2010),Product brand differentiation and dual-channel store performances of a multi-channel
retailer, European Journal of Marketing, Vol. 44 Iss: 5 pp. 672 - 692
Permanent link to this document:
/10.1108/03090561011032324
Downloaded on: 17-05-2012
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