HNDEconomics2-TheWorldEconomy世界经济学报告（第二篇）.docVIP

CONTENTS Introduction 2 Main body 2 Benefits of international trade 2 Free trade 2 Comparative advantage Absolute advantage 3 Barrier protectionism 3 WTO 4 EU 5 Balance of payment current balance in UK over the last 30 years 5 Exchange rates 8 Advantages disadvantages of UN and single currency 8 Characteristics issues of Less development countries 9 Multinationals firm on LDCs 10 Conclusion 10 Reference 11 Appendix 12 Introduction An export brand manager with the he analysis of external environment and the existing current situation problems can develop a marketing plan for new product for the board of directors, in future days. The report will analysis from the view of micro and macro about external economical environment, the objective current situation about the problems and the direction of development for company. Main body A company should have a clear vision about the in and out business environment for exploring the bigger market share and more benefits. As an export brand manager is not only to study the changing surroundings and fierce competition by the view of micro and macro but also to see the defeats about our brand and fall behind the management of other competitors as times have changed. First, I will view on the macro about the international trade. free trade and so on about the macro economy to know clearly about the global world. Benefits of international trade In the world, becoming a globalization, the international trade in more and more important for countries and regions. In the background of global, exchanging of capital, goods, and services across international borders or territories , company or industries to increase the domestic competitiveness, decrease the cost of the goods and services and gain the global market share. International trade is a engine for economy increasing, and the economy development is improve the direction of the international trade and floating international capacity, also resulting the development of mu