大陆轮胎培训2)MarketRequirementPLT2.pptVIP

Technical Training November 2006 Dr. H.Sturk, J. Fu PDI PD Benchmarking Markets Market Requirements (PLT Tires) Technical Training BenchmarkNovember 2005 Dr. H.Sturk PDI PD Benchmarking Markets and Market Requirements Passenger Light Truck Tires PDI PD Benchmarking H. Sturk, J. Fu November 2006 Agenda Markets global markets characterization of markets (road conditions, climate, customer behaviour…) from markets to market requirements why do we need market requirements ? Market Requirements Challenging Markets performance criteria what is a challenging market (definition, overview, examples…) Practical Exercise (identify challenging markets ?sw impact resistance‘ and ?endurance‘, identify tires from certain markets) Markets can be… China South East Asia Global Regions Specific countries + Vehicle segment  (PC, Van, Light Truck…) Markets can be mainly characterized by Climate Road Conditions Customer Behaviour Legal requirements ?Norms Standards‘ Training (J.J. Baumh?fer) § Climate conditions – Example: China (regional temperature profiles) 800 0 400 800 400 mi km regional differences in one country may have to be taken into consideration ! Road conditions – Example: RSA (Republic of South Africa) 130,000 kilometers unpaved, gravel or earth roads Information by Field Testing Department 93,000 kilometers all-weather, paved roads 5,943 kilometers freeways rough gravel smooth gravel Highway Examples of Road Surfaces: Customer Behaviour Examples: USA: e.g. poor tire inflation pressure monitoring/maintenance China: e.g. tendency to park agressively (w. curbstone contact !) Germany: e.g. tendency to drive at high speed. gives developers as much information as possible about design and performance requirements for a given market input from Market Requirements leads to products that perform better in specific markets and have greater  market acceptance is an integral part of the Design Check list for Release