三个步骤成为玫琳凯的领导人-外文翻译.doc

外文翻译 原文 Mary Kay Leads - Three Steps to Finding the Best Leads For Your Mary Kay Business Material Source:http://EzineA/4122448 Author: Dr. Kai Druhl How to build a successful Mary Kay marketing organization? You have two challenges. First, you need good marketing skills to find customers for your products, and sell them with a profit. Second, you need to be recruiting, finding business builders who help you to expand your organization. Discover the three secrets to accomplish both with a proven business plan. How To Market Mary Kay Products In a good marketing plan, recruiting is a second step. You will learn how to market your product first, and then you are ready to help your new distributors. There are three marketing secrets that empower you to build a large base of loyal customers. First, you need a large audience. Second, you need a compelling message. Third, you need to deliver your message, invite a response and track your results. Lets look at these in detail. For a large audience, you need to go outside of your warm market. Only a small fraction (2% at most) of your prospects will buy from you, so you need a large pool of leads to draw from. Using the phone and the Internet, you can reach thousands of consumers nation-wide. Consumer leads for a phone campaign cost as little as 20 cents a piece. This is secret number one. The second secret is to find the right message. Obviously, your market audience and message must match. Your leads will be buying to get what they need and desire. Therefore, choose a key product and a major benefit, for example in the area of Mary Kay skincare, or fragrance products. Look to find a group of consumers who are likely to spend money on this benefit. Craft a compelling message that is focused solely on the major benefit, not the product or company. The third secret is to deliver your message via phone or Internet and track the response. See how many people are actually buying from you, and