英语专业 翻译方向之毕业论文.docVIP

The Translation of Automobile Brand-names from the Perspective of the Principle of Equivalence Abstract: Like any other translations, the translation of automobile brand-names is also a kind of form of intercultural communication, it involves language laws, cultural psychology, aesthetic interest and some other factors. The principle of equivalence of Nida has great help to the translation of automobile brand-name. According to this principle, the receptors of the brand names in the receptors language should respond to it in substantially the same manner as the receptors of the brand names in the source language. On the premise of knowing the sources and the features of automobile brand-name, the translator should realize the big significance of this principle to translation and implement the principle of equivalence in the process of translation. Also, the translator should master various translation principles and four different translation methods such as transliteration, literal translation, free translation and transliteration combined with literal translation to achieve the desired effect. Key words: principle of equivalence; brand names; translation strategies 从等效原则看汽车品牌名称的翻译 摘要:汽车品牌名称的翻译同任何翻译一样, 是一种跨文化交际形式, 也涉及到语言规律、文化心理、审美情趣等方面的因素。奈达的等效原则理论品牌译语中的信息接受者对品牌译文信息的反应应该与品牌源语接受者对商标原文的反应程度基本相同。翻译时应遵循的四条原则音译法、直译法、意译法、音意结合法，以达到理想效果。关键词：等效原则品牌名称翻译策略 Introduction With the acceleration of economic globalization and Chinas accession to the WTO, a large number of automobile brand names need to be translated. Nowadays, the translation of goods has become an important bridge that can help enterprises open the markets of other countries. In recent years, the economy of China has a rapid improvement as well as the Chinese peoples living standard. Automobiles have quickly entered into the common people’s family. As the continued growth of consumer demand and the rapid rise of the automobile production, people can see that almost everywhere— the streets, newspapers, magazine