论中小企业发展论文.docVIP

自学考试本科论文 020306100098胡小荣 目 录摘 要 3 Abstract 3 前言 4 一、中小企业的界定 4 二、中小企业环境分析 5 （一）中小企业的优势分析 5 （二）中小企业的劣势分析 5 （三）中小企业的机会 6 三、中小企业发展趋势 7 四、中小企业的战略选择 7 （一）“小而专，小而精”战略 7 （二）拾遗补缺战略 8 （三）联合竞争战略 9 （四）依附战略 9 （五）技术创新战略 10 五、中小企业经营战略的实施 10 （一）选择战略实施的模式 11 （二）战略的时空分解及结构的整合 11 （三）战略活动控制 12 总结和展望 12 参考文献： 13 论中小企业发展 摘要 本文首先对中小企业的界定标准分别做了介绍，之后对中小企业的经营特点，着重分析了中小企业的经营优势和劣势及中小企业面临的机会和威胁，然后阐述了中小企业的发展趋势及适合中小企业发展的经营领域。此后作者结合中小企业的经营特点提出大战略选择方案，同时提示企业经营者必须根据企业的外部环境，内部条件及可取得资源的情况，注重战略谋划的全局性，长期性及权变性。最后，分析了选择战略实施的模式，战略的时空分解及组织结构的整合和战略活动的控制方法。关键词：战略选择 经营特点 竞争优势 权变性。 Abstract Management characteristics that This text define Chinese inside small business enterprise first after standard did to once introduce respectively, management inside small business enterprise characteristics, put great emphasis oned to analyze the insided the advantage of operating of small business enterprised to is with the opportunity that bad situation and inside the small business enterprise face with threaten, then inside the development trend of the small business enterprise and in keeping with inside small what business enterprise develop operate the realm. Henceforth the author join together the small business enterprise of inside to bring up five wars is slightly alternative, counteract the classic case the example to take in to explain, and hint at the same time business enterprise executive must according to the resourcess circumstance that the business enterprises exterior environment, internal term and commendable have to overall situation, long- Term and power make a point of the strategy to row to change the sex. finally, analyzed the choice strategy the hour of the mode, strategy that into practice the decomposition and organize the constructions integration with the control method of the strategy activity with case example. Keyword：The strategy choice operates the characteristics to compete the right of advantage to change the sex. 随着我国加入WTO和世界经济一体化趋势的加快，中小企业面临着国内外更加激烈的竞争。中小企业若要长久发展、。 本论文以中小企业作为研究内容，中