我国外贸企业核心竞争力发展现状分析.docVIP

摘 要 我国加入世界贸易组织以来，对外贸易迅猛发展，去年我国外贸进出口总值已经达到了三万亿元，中国显然已经成为国际市场中的对外贸易大国，然而在我国巨大的出口总额中，自主品牌产品的出口额所占的比重微不足道，只占到15%，甚至没有一个中国品牌入选“全球最有价值品牌”的前一百名，严重与外贸总额不相称。这表明我国外贸企业缺乏自主创新能力，企业缺乏核心竞争力。目前我国大多数外贸企业仍然靠低成本，低价格优势生产低附加值的外贸产品，不但不能带来丰厚的超额利润，反而引发频繁的国际贸易摩擦，显然已经跟不上时代的发展和国际竞争的要求。因此，如何在国际市场上提升我国外贸企业的核心竞争力，就成为当前我国外贸企业亟待解决的一个战略性课题。 课题通过论述什么是外贸企业核心竞争力，提高外贸企业核心竞争力的重要性以及我国外贸企业在核心竞争力方面存在的问题。最后根据我国外贸企业独特的发展环境，深入研究如何提高外贸企业核心竞争力以及其在中国具体的实施情况。并最终断定中国外贸企业必须尽快提高核心竞争力才能从根本上避免贸易摩擦，开拓国际市场，获得持续性的稳定发展，才能为我国经济又好又快发展做出应有的贡献。 关键词：核心竞争力；对外贸易；外贸企业 Abstract Along with China’s entry into WTO,our foreign trade has expanded greatly in recent years. According to the Custom’s statistics,Chinese national import and export value totaled 3000 billion US dollar,China has evolved to an extremely attractive and realistic big foreign trade country all over the world. However,the export about intellectual property right which take up to 15% of our export total,occupies insignificant proportion of China’s export amount.Theres none of Chinese brand has ever made it big in the international market.And even Chinese exports are hardly uncommon in the “top valuable brands in the world”.It is revealed that absent of the ability of innovation and the core competence.At present the majority of Chinese foreign trade enterprises still rely on low-cost and low-price advantage in foreign trade production of low value-added products,its wont bring our country excess profits,but lead to frequent international friction,apparently can not keep up with the times and international competition requirements.Therefore, how to create a core competence on the international market,China’s foreign trade enterprises to upgrade the core competence is the urgent need to solve our country’s foreign trade enterprises as a strategic issue. This paper mainly discuss what is core competence and its significance for our enterprise,and the greatly problem of our country’s foreign trade enterprises.In the end,based on the unique character and envi